La Oportunidad Perfecta is a campaign for FIET, an NGO that fights human trafficking. Posters with a job offer that seemed too good to be true went up across Madrid. Whoever followed the offer found out how a simple job ad can be the first step into trafficking, and was given the helpline 900 759 759.
The campaign actually launched. It won the award for best final project of the Master in Creative Direction, Content and Branding at IE, and an award from the Fundación José Antonio Llorente (LLYC) at the 9th edition of Storytelling for Social Impact.
- Client
- FIET
- Format
- Campaign, case study film
- Awards
- Best final project, IE Master in Creative Direction, Content and Branding
Fundación José Antonio Llorente, Storytelling for Social Impact
